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Background

For App Store newbies, receiving App Store notification emails can be quite alarming. However, there's really no need to worry. Except for 3.2f, the others are all amicable negotiations with the developers. It's just that the tone can sound a bit threatening, with frequent warnings about account suspension.

Newbie Warning

The lowest level warning, 11.2, indicates that Apple has detected abnormal traffic behavior. For example, artificially inflating reviews or downloads.

In this case, you need to self-check and test. Don't continue to defy the rules; most of the time, there won't be any major problems.

Basic Warning

Basic warnings typically require 14 days for rectification, but the product is still listed on the App Store. Simply put, the issue isn't serious, but a description of the existing features is needed.

Common issues mainly concern in-app purchases. The original warning might state something like: The App Store believes the current service is overpriced and doesn't offer any unique features compared to similar products on the market.

In this case, you can provide sufficient content to support the claim that your product justifies the current pricing. By effectively manipulating Apple, you can pass the review without even needing to iterate.

Alternatively, you can change the price as a strategic retreat.

Medium Warning

Compared to a medium warning, the product is still online. The grace period is generally 30 days, but if the issue isn't resolved within 30 days, the app will be removed. This scenario typically occurs when the app has a disputed issue or has been reported by competitors.

Apple requires developers to provide evidence proving ownership of their product to ensure the disputed issue is resolved.

Advanced Warning

At the advanced warning level, the most common is 3.2f. This means the product has been removed from the platform and the account is awaiting termination. 3.2f warnings vary, and whether the account can be unblocked depends entirely on the severity of the offense.

For products that can be clearly explained, it's usually a matter of bail pending trial.

For products with two sides (likely referring to a specific type of account), it's basically a wait-and-see situation. There's essentially no way to recover.

Ultimate Warning

It's called the ultimate warning because if you receive this type of email, sorry, immediate action is necessary!

If it's 3.2f and the email doesn't mention an appeal period, then there's no point in trying; you can basically reopen it—there's no other way!

If you see this, you basically don't need to ask for advice anymore. Unless you have some connection with Cook or Jobs, it's useless.